The Surprising Science of Motivation - Daniel Pink

A Case for Creativity in Business - My Elevator Pitch

by Gopal Ramasammy-Cook (Career-Creative Coach, ZestWare)


Technology and globalization have facilitated the automation or outsourcing of routine work. Information used to be a highly prized commodity in its own right, but today, anyone with a computer and an Internet connection has access to an excess of information. To to remain competitive, business needs to move beyond the information age, and towards a creative age in which the real value resides not in the information itself, but in how it can be creatively harnessed to the benefit of the business and its stakeholders.

Socio-political change and economic upheavals are our constant companions. Technology is changing the world at an unprecedented rate as we speak. We can no longer wish away change. The viability of our businesses depend on the extent to which we can embrace change and turn it to our advantage. Creativity operates in the realm of possibility - it is not merely the domain of what is, but what could be, and as such it offers the most viable toolbox for business sustainability in changing times.

Humans are natural creators. Work is an arena in which most of us are able to manifest our creativity. When we are expressing ourselves creatively, we are creating value for our clients, employers, employees, shareholders, and other stakeholders, while simultaneously creating meaning and significance within our own lives. This is an energizing process, and a business that embraces and encourages creativity is likely to have an inspired workforce and delighted customers.


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Reinvent Your Career - Nicole Williams

by Gopal Ramasammy-Cook (Career-Creative Coach, ZestWare)

In this short clip from Better TV, Nicole Williams outlines five techniques for reinventing your career without changing jobs.






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Create the Work You Love - Teresa Proudlove

by Gopal Ramasammy-Cook (Career-Creative Coach, ZestWare)

In this video clip, Teresa Proudlove speaks about the importance of self knowledge as a tool for creating the work you love:






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Building Creativity in the Workplace - Ford Saeks

by Gopal Ramasammy-Cook (Career-Creative Coach, ZestWare)

In the following series of video clips Ford Saeks from Prime Concepts addresses the important Career-Creative topic of Building Creativity in the Workplace.



Part 1: Blocks



Part 2: Brainstorming



Part 3: Mindmapping/Idea-Mapping



Part 4: S.C.A.M.P.E.R



Part 5: Idea Capturing



Part 6: Questioning, Analogies, and Tips





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Creative Leading - Robert Alan Black

by Gopal Ramasammy-Cook (Career-Creative Coach, ZestWare)

Dr Robert Alan Black, himself a highly creative person, speaks about creative leadership in the 21st, using appropriate leading styles and creative thinking. He describes why the greatest service a 21st Century leader can provide is to help the entire workplace to become a creative Community.






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Philosophy of Career Success - Stefan Molyneux

by Gopal Ramasammy-Cook (Career-Creative Coach, ZestWare)

Stefan Molyneux of Freedomain Radio provides several interesting insights into solving problems in your job in a way that would lead to career success:

• Define the problem in business/financial terms.


• Bring a solution.


• Package it.

In the following video clip, Stefan provides an example of how to apply these principles:






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